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Integrated Marketing Campaign

3M™ Littmann® Stethoscopes

With a deep history of technology and innovation, 3M™ Littmann® Stethoscopes are perceived as the market leader in quality and performance for the rapidly evolving auscultation category of the healthcare industry. However, to help ensure they maintain that position and combat stagnation and erosion, they rely on Spot as a trusted and comprehensive brand and digital agency partner.

Littmann limited edition stethoscope branded poster banner with close up of stethoscope head

Challenge

The Littmann team has worked with Spot on overcoming a number of challenges—from product differentiation and education campaigns, to resonating with broader demographics and the next generation of medical students. Most recently, the Littmann team looked to Spot to help redefine and extend the brand to highlight the value of auscultation in clinical workflows with the help of new digital stethoscope technologies.

Solution

Through our omnichannel, evergreen digital campaign strategy, we helped create and launch the brand-new 3M™ Littmann® CORE Digital Stethoscope into a number of global markets. Coverage across social channels, display ad networks and channel partner relationships with impactful and informative video, digital and traditional content.

Results

Our efforts paid off in spades with one of the most successful stethoscope product launches in the brand’s history. We helped the 3M™ Littmann® Brand increase sales, along with organic and owned impressions across all of their digital properties. In addition to connecting thousands of clinicians with a high-tech, high-quality device with life-changing capabilities, we also helped our clients receive internal marketing awards for excellence within their organization.

print poster design for Littmann stethoscopes for limited edition product line
print poster design for Littmann stethoscopes for limited edition product line
doctor in white coat holds up head of stethoscope to display Littmann logo
doctor in white coat holds up head of stethoscope to display Littmann logo
medical professionals having coffee while wearing stethoscopes
medical professionals having coffee while wearing stethoscopes
banner ad campaign for integrated mobile application for stethoscope data African American doctor takes reading of child's heart
banner ad campaign for integrated mobile application for stethoscope data African American doctor takes reading of child's heart
digital campaigns displayed on mobile devices for stethoscope models
digital campaigns displayed on mobile devices for stethoscope models
collection of design examples for stethoscope color campaign cards
collection of design examples for stethoscope color campaign cards
collection of digital or print design campaign cards for stethoscope brand
collection of digital or print design campaign cards for stethoscope brand
holiday digital banner for stethoscope brand with decorations and tagline just a little holiday wonder
holiday digital banner for stethoscope brand with decorations and tagline just a little holiday wonder
holiday brand impression card for stethoscope company with opened gift box and holiday decoration
holiday brand impression card for stethoscope company with opened gift box and holiday decoration
professionally designed branded gift giving guide for healthcare professionals
professionally designed branded gift giving guide for healthcare professionals
mobile device, keyboard, mouse, and pen on desk with stethoscope
mobile device, keyboard, mouse, and pen on desk with stethoscope
pink stethoscope in shape of heart held by a woman
pink stethoscope in shape of heart held by a woman
collection of mobile iterations displaying product color variants for stethoscope brand
collection of mobile iterations displaying product color variants for stethoscope brand